Careers

Reporting to: Executive Director

ABOUT THE SHELDON

For over one hundred years, The Sheldon has been dedicated to enriching the greater St. Louis region and beyond with a wide range of music, visual arts and educational programs of the highest quality, diversity and educational impact; and to the preservation and operation of the historic Sheldon Concert Hall and the adjoining Sheldon Art Galleries.  Built in 1912, The Sheldon consists of a 700-seat concert hall, a 300-seat ballroom, a 500-seat banquet room and a 7,000 square foot art gallery. With a committed board, The Sheldon has positioned itself as a financially stable artistic gem in the heart of St. Louis’ Grand Center Arts District.

POSITION SUMMARY

As the Marketing and Communications Director at The Sheldon, you will play a vital role in shaping our public image and ensuring our financial success. You will lead a dedicated team responsible for crafting compelling marketing campaigns, managing brand identity, supervising box office operations, driving ticket sales and other revenue streams.  The Marketing and Communications Director is the person in charge of telling The Sheldon’s multifaceted story in a consistent and compelling manner.

As part of the senior management team, you will have an important role in making strategic, artistic and business decisions.

ROLES AND RESPONSIBILITIES

• Strategic Marketing: Develop and execute comprehensive marketing strategies that align with The Sheldon’s mission and brand, showcase our diverse programming, and resonate with our target demographics.
• Team Leadership: Lead and mentor a full-time team that includes the Marketing Manager and Guest Relations Manager. Manage contractors including graphic designers, photographers and marketing firms, to ensure high-quality deliverables.
• Brand Management: Maintain and enhance The Sheldon’s brand identity, ensuring consistency across all marketing materials and communications. This includes working closely with the Development, Events and Programming Departments to ensure that all messages, materials, solicitations and announcements maintain The Sheldon’s brand identity and tell a unified story.
• Audience Engagement: Create and implement initiatives to engage with existing patrons and attract new audiences, utilizing email marketing, direct mail, media advertising, social media and other digital platforms.
• Supervision of Box Office Operations: Oversee box office operations, including staff management, pricing strategies, and ticket inventory management, to maximize ticket revenue.
• Marketing Venue Rentals: Develop and implement marketing strategies to promote and increase venue rentals for private events, conferences and other functions.
• Digital Marketing: Oversee the development of effective online marketing campaigns, including SEO, SEM, social media advertising and website optimization.
• Public Relations: Cultivate strong relationships with local and national media outlets, artists and community partners to secure valuable media coverage, partnerships and collaborations.
• Budget Management: Develop and manage the marketing budget, tracking expenses and ROI to ensure cost-effectiveness.
• Analytics and Reporting: Regularly analyze marketing performance metrics, provide reports to the executive team, and adjust strategies as needed to achieve objectives.

REQUIREMENTS

• Bachelor’s degree in marketing, communications, or a related field or comparable work experience
• Proven track record of at least 7 years in marketing and communications leadership roles, preferably in the arts and entertainment industry.
• Strong understanding of traditional and digital marketing channels, including social media and email marketing.
• Exceptional leadership and team management skills.
• Excellent design sense.
• Excellent communication, writing and presentation abilities.
• Proficiency in marketing analytics and reporting tools.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Passion for the performing arts and a deep understanding of the arts and culture landscape.
• Experience in box office management and ticketing operations is a plus.
• Experience in marketing venue rentals for events is a plus.

TERMS OF EMPLOYMENT

• 35-hour work week plus frequent nights and weekends. Competitive benefits package includes health insurance, retirement match and paid time off.
• Salary range: $70,000 – $89,000
• The Sheldon is an equal opportunity employer. People of Color, individuals with disabilities, members of the LGBTQIA+ community and veterans are encouraged to apply.

HOW TO APPLY

Interested candidates are invited to submit their resume and cover letter to Keithan Williams with the subject line “Director of Marketing and Communications Application – [Your Name].”

Reporting to: Director of Events

ABOUT THE SHELDON
For over one hundred years, The Sheldon has been dedicated to enriching the greater St. Louis region
and beyond with a wide range of music, visual arts and educational programs of the highest quality,
diversity and educational impact; and to the preservation and operation of the historic Sheldon Concert
Hall and the adjoining Sheldon Art Galleries. Built in 1912, The Sheldon consists of a 700-seat concert
hall, a 300-seat ballroom, a 500-seat banquet room and a 7,000 square foot art gallery. With a
committed board, The Sheldon has positioned itself as a financially stable artistic gem in the heart of St.
Louis’ Grand Center Arts District.

POSITION SUMMARY
The Event Sales Manager is responsible for the marketing of The Sheldon’s many event spaces,
capabilities and beverage packages to potential clients. Every event is unique, and the Event Sales
Manager must be able to think quickly, act with tact and problem solve on the spot. The Event Sales
Manager will work closely with rest of the Events team to maximize The Sheldon’s rental revenue.

ROLES AND RESPONSIBILITIES
• Work closely with Director of Events and the Marketing Department to generate leads.
• Field event leads through TripleSeat and 3rd party vendors.
• Conduct tours of facilities & negotiate rental contracts with potential clients.
• Maintain customer service through planning sessions.
• Create timelines, floor plans, and sell additional services and upgrades.
• Communicate and coordinate all event details to clients, vendors, and appropriate staff prior to
the start of event.
• Ensure there is on-site client oversight on event day.
• Track expenses and payables, generate invoices and ensure payment by clients.
• Work with Finance Department to track events against the budget.
• Manage the Sheldon’s calendar on TripleSeat.
• Answer enquiries with outside concert promoters and negotiate terms for outside concert
rentals.
• Supervise the Event Sales Assistant.

REQUIREMENTS
• Proven track record of at least 3 – 5 years in the events or hospitality industry with sales
experience.
• Exceptional leadership and team management skills.
• Excellent communication, writing and presentation abilities.
• Proficiency in financial reporting and budget management
• Familiarity with TripleSeat a plus.
• Self-motivated and eager to compete in the marketplace.
• Passion for the performing arts and a deep understanding of the arts and culture landscape.

TERMS OF EMPLOYMENT
• 35-hour work week plus frequent nights and weekends. Competitive benefits package includes
health insurance, retirement match and paid time off.
• Salary range: $42,000 – $49,000
• Frequent opportunities to add shift work for additional pay.
• Generous incentive program
• The Sheldon is an equal opportunity employer. People of Color, individuals with disabilities,
members of the LGBTQIA+ community and veterans are encouraged to apply.

HOW TO APPLY
Interested candidates are invited to submit their resume and cover letter to kwilliams@thesheldon.org
with the subject line “Event Sales Manager Application – [Your Name].”